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  • Yellow Tail Wine Push into China to be Led by Paper Stone Scissors as Creative Agency 13/12/2017

    Australian creative agency Paper Stone Scissors has been appointed by Casella Family Brands to localize the Yellow Tail brand for Chinese consumers.Paper Stone Scissors will be responsible for the stra…

  • Queensland Business Monthly: Brand Australia lacks direction 04/12/2017

    Sirromet's Eric Yu with a glass of red wine in the vineyard. The Chinese are behind a massive surge in wine exports. Picture: Peter WallisAre Australia’s exporters failing in Asia because of a lac…

  • Spaniards face ham shortage as Chinese market gets taste for jamón ibérico 27/11/2017

    Iberian ham has become the latest sought-after luxury from the west in China, but demand is outstripping supplyRows of dry-curedjamón ibérico de bellotain a warehouse near Salamanca, Spain. Photograp…

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