China became the 8th largest wine consumption country by 2009. China wine market is inspiring!

Jeannie Cho Lee, the first Asian Master of Wine, who lives in HK has recently made the statement that“Starting from 2010, mainland China and Hong Kong will be entering the era of so-called “golden decade” for wine market.”And other wine experts also have express their confidence on China wine market, saying that “China would rank the first in the world for its wine consumption by 2020.

The current situation in China is that domestic wine production doesn’t meet its market’s need, which has resulted in surge growth of imported wine. Statistics show that imported bottled wine to China has increased 2368% since 2002 to 2009. With bigger number of Chinese enterprises joining to wine importing business, more foreign vintners and wineries from France, Italy, Spain, Australia, U.S., Chile, Argentina, etc. also step into Chinese market, sharing the hope of wine bonanza in China.

However, it seems foreigners haven't, at least not all of them, found it very successful when it comes to nailing down the lush market. For those, who have not achieved their dreams yet, more proper ways and effective approaches to do business in the country still need to be explored. That is a challenge for us all.

To meet the challenge—finding a proper channel, an efficient way to do business, 2010 IWCR is to be held from Nov. 28 to Dec. 6.

This is an unprecedented commercial event in China wine industry! 2010 IWCR, consisting of Investment Promotion Sessions will be hosted under great supports by government and by native and oversea trade organizations. It will take place in three major cities: Guangzhou, Shanghai and Beijing. Elites of Chinese wine importers and their potential associates are invited. It is such a good opportunity to start direct conversation with foreign wineries that any imported wine agents and distributors don’t want to miss it.

Both sides could easily make negotiations and try to build up business partnership directly.

By attending the Investment Promotional sessions, foreign wine companies can communicate face to face with China local wine importers, distributers, and Chinese market experts. Then they will be learning more about needs and preferences of Chinese consumer, which helps to build the groundwork for future long term marketing development in China.

2010 IWCR is led and organized by China Wines-Info, the most influencing media of China wine industry. Over 100 wineries from all over the world will be expected, and around one thousand out of three thousands Chinese import wine vintners, who have registered at China Wines-Info, are invited to the event. At the stage, wineries from the world are signing up with the organizer.

To find out more about the 2010 IWCR, please check the web:

http://www.wines-info.com/en/Roadshow2010

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