Chateau Changyu has revealed its new panda theme wine series at the 88th China Food and Drinks Fair. The ViniPanda targets international markets and is already available in Europe.
Changyu said through this new marketing stunt they want to duplicate the success of Yellow Tail in US.
This is not the first attempt for Changyu to establish itself internationally. Most recently its Chateau Changyu Moser XV was chosen to be sold at a major British retailer, Berry Bros in London. August last year, Changyu had one of its cabernet put on Waistrose’s shelves.
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