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China Wine Import Market Report 2013
  • The current tariff on imported wine in China i. The active rate of the imported bottle wine's tariff (The tax levied to pay by RMB) 1). Import Tax: 14% (CIF X 14%); 2). Value Added Tax: 17% (CIF+Import Tax Value)X17% 3).…
  • i. Participating the wine expositions that are held by ChinaThat is the way of the foreign wineries seeking for agents' partners in China is used mostly at present.ii. Seeking on the InternetSome foreign wineries recruit …
  • i. Participate inWine exhibitions/ Food and Beverage Trade Shows There are many professional wine exhibitions and production promotion meetings in at home and abroad now. The Chinese agents chant the demand, quality, pri…
  • France The French Food Association SOPEXAis a half official organization that belongs to the Ministry of Agriculture of France. The uppermost operation for it is to popularize the wine culture of France since it entered C…
  • Advantages i. Characteristics of products The largest characteristic of wine is the individuation of consumption. All kinds of wine compose colorful product feature. There are few domestic wine varieties and many of them…
  • Multi-brand agent Multi-brand agent is a common distribution means used by enterprises that own powerful capital strength. By this kind of exclusive agenting, they sell products through their own distribgution ways and r…
  • Sales modes of the imported wine in China i. General agent ii. Set up sole- invested institutions and distribute by means of regional agents iii. Set up sole-invested sales’ institutions by means of direct sales to …
  • There was not real general agent of imported wine until the middle of 1990s. In the past, Chinese government gave licenses to the exports and imports, and imports and exports' authorities were in hands of the main state-…
  • There areseveral sales' spots as following: i.Catering trade: top-level restaurant and hotels Catering industryis the largest consumption of the imported wines. Most of them are top-rated places which mainly serve commer…
  • Chinese agents are used to use the FOB to be the imported price. The general rules of the price of sales final are that: The retail price in supermarkets and wine monopoly shops is 3-5 times higher than the FOB. (The gro…
  • The general distribution structure of imported wines in China are as following: Imported wines—imported general agents (or the exclusive enterprises of the foreign wineries in China)—region agents—retai…
  • Wine andits byproducts in foreign countries especially in Europe, have a very mature market after hundreds of years of development and integration. Stable consumers'support; clear quality standard-definition; mature busi…
  • Fig. 14 Quantity of wine imported from 1996 to 2010 (inclusive of bulk wine) Year Quantity (liter) 1996 4,651,003 1997 37,578,565 1998 49,365,473 1999 44,400,293 2000 35,130,287 2002 26,184,316 200336,574,000 2004 36,672…
  • As a commodity, wine began to emerge in Chinese market in 1900s. With the few volume of production and sales, we couldn't see imported wine until 1980s. Since then, we can only see importied Spirits, such as Martell, Cor…
  • i. The increase of wine production and consumption The wine productionof the whole Chinese wine industry will further increase on the basis of 2009 in the year of 2010. Chinese wine enterprises will expand grape-planting…
  • Section i. Analysis of advertisements China has become the third largest market of advertisements in the world. The cost of advertisements on imported alcoholic beverages (including wine and liquor) was 2.3 billion RMB i…
  • From the result we can see, there are differences such as consumption structure, consumption style, consumption habit, consumption motivation between China and the western countries. The low wine consumption knowledge an…
  • There are all kinds of recent research statistic results of the main cities in China as follows: Fig.7 The traditional wine consumption habit of Chinese customers. (Above 18 years) Fig.8 The motivation of wine consumptio…
  • i. Stimulating consumption style (impulsion consumption)It concludes business affairs and social intercourse. This consumption was affected by product business publicized and sales promotion in the booked shop. The custom…
  • There are five main bodies of China's wine consumption in consumption structure: 1.They are mainly white-collar workers with higher incomesworking forlarge and medium-sized enterprises and private entrepreneurs. 2.It is …
  • Hong Kong : Most Active Market With the popularization of the wine culture in Hong Kong, the consumption quantity of wine increased gradually. The French wine occupy 46% of the market share, Australia wine occupy 20%, Th…
  • Northeast China is the main producing region of wild grape wine in China, and is also a gathering of low-end wines. The beverage sale final is the main sale channel for the low-end wines. The imported wines are sold in h…
  • NorthwestChinais a large area that the economy development lags behind anyother regions of China and the per capita consumption is low. With the fast increase of the coast wine market, many wine brands started to explore…
  • Although there are many people and areas in southwest China, the economic development is still lagging. The per capita income and consumption in Guangxi, Yunnan and Guizhou are lower than national average levels. Wine co…
  • Owing to the large numbers of people and developed economy, southeast region has a strong consumption capacity. Guangdong is the No.1 province of alcohol consumption. With the increase of extra people, the wine market of…
  • The level of consumptionhas becomevery high in Shanghai, Zhejiang and Jiangsusince 2005. The consumption for foodsuffs is the top important for Chinese people.Owing to the capacity of the consumption market, many wine br…
  • The level of per capita consumption in Central China is at medium level. Thequality and volume of wine consumption is not high, but the capacity of market is large. Zhengzhou: the capital city of Henan province, Second-l…
  • Inclucing Beijing, Tianjin, Hebei, Shanxi, Inner Mongolia, the economy of North China is very up growth. Its GDP surpasses the average level of the whole country. Wine consumption is muchlargerin Beijing and Tianjing tha…
  • In China, the main wine consumption cities are the economy-developed regions such as Shanghai, Beijing, Guangdong, Fujian, Jiangsu, Zhejiang, Sichuan, Shandong and Liaoning. They are leading the development and change of…
  • The percentage of sale via main marketing channels Without doubt, China is a huge consumer of food and beverage. The sales turnover of catering trade in 2009 broke through the record of12.53 trillion RMB. The consumption…
  • i.The increasing consumption The sales of winein China has been growing by 15-20% annually since 1999. In 2009, the wine trade still keeps developing with the highest growth rates of sale revenue and profit in the sector…
  • i. End-sale in catering trade Sell the wine to consumers in restaurants and hotels. ii.End-sale in shop Sell the wine to consumers in marketplaces, supermarkets, alcoholic beverage stores. iii.End sale in night life locat…
  • From 1999 to 2009, the wine sale of Chinese market has risen to 79%. After the cultivation of market in recent years, the Chinese customers began to be acquainted with the wine primary knowlegesandwine culture gradually.…
  • Fig. 4 Wine output statistic from 1995 to 2010 Annum Total Quantity Distilled Spirit Beer Yellow Rice Grape wine 1988 1357.29 468.54 662.77 85.90 30.85 1989 1284.63 448.31 643.41 83.66 27.18 1990 1385.00 513.91 692.23 75…
  • i. The disproportion between the distributions of grape growing regions and wineries. There is a disproportion between the distributions of grape growing regions and wineries. Hebei, Shandong and Tianjin contribute more …
  • So far, there are more than 800 wineries in China. Most of themarevery small, comparedto other alcoholic beverage enterprises. 70%wineries has an annual output lower that 1000 tons.China's top 6 wineries contributed 70% …
  • (Note: For details of China's provinces please click the link to "About China"in the China Wine Information Website as follow: http://www.wines-info.com/en/china.aspx) I. Northeast China The northeast China con…
  • China began mass introduction and cultivation of wine grapes in 2005 when the bloom of Chinese wine industry raised the demand for red wine grapes and white wine grapes. The planting area became much larger. More than 80…
  • i. A fast economic growth pulls the consumption of wine. China has enjoyed a fast economic growth for years. In 2010, China's economic performance is still good and the stability and harmony of economy have been improved…
  • Whilethe annual growth rate of global wine industry is less than 1%, the annual growth rate of Chinese wine industry exceeds 10%. In prospect of increase in demand, grapewinebecomes a highlighting sunrise industry in Chin…

  • Summary: China’s wine import has been slipping down both in volume and value since 2013. Both the total volume and the total value in the first half (H1) of 2014 were in decline on the year-on-year (YoY) base and on…
  • A. An analysis to the consumption a. The consumption of China is 300 thousand tons in 1999, and it reached137767 thousand tons in 2012. b. At present, the average consumption is 0.31 liter/person in China. This data has …
  • 1.By 2002, there are nearly 600 wine manufacturers in China, most of which are of medium size and small size. Approximately, they can be classified as follows: Some old brand wine manufacturers such as Changyu, etc. Manuf…
  • A. The distilled spirit culture is the most ineradicable one in Chinese liquor culture in which has more than five thousands years' tradition. Distilled spirit consumption was very popular in China before twenty years ago…
  • 1. There are two kinds of competitors in Chinese wine market: Chinese brands there are Zhangyu, Great wall and Dynasty and so on. Foreign brands there are France, Spanish, Italy, Germany, USA, Chile, Argentina, UK, Austra…
  • Relative Stipulations and Statutes of Wine All products and sale of wine in China must be under following stipulations: A. (National Standard of Wine) (GB/T15037-94) (National Standard of Wine) is for those fermented fres…
  • A. Import wine must be handed in import custom, value added tax and excise in which equal to 70% of CIF price of goods in 2003. B. The import custom of wine declined to 14% in 2004. Adding excise and valueadded tax will e…
  • Mainly in high-level hotels, bars, restaurants and nightclubs. Most of the imported wine doesn't enjoy high notability. At present, no imported wine brand enjoys a high notability in China. Most Chinese consumers are not …